RECOGNIZING THE MAVERICKS FOR THEIR VISION AND EFFORTS IN RAISING THE STANDARDS OF THE INDIAN OPTICAL BUSINESS
VOTING OPENS
JANUARY 01,2014

Spectacle Frames

Best New Spectacles Model (Luxury Segment)

INDIVIDUAL MODELS (RETAIL PRICE > 25000/-)

Best New Spectacle Frame
(Male/Unisex - Premium Segment)

Best New Spectacle Frame
(Female - Premium Segment)

INDIVIDUAL MODELS (RETAIL
PRICE 5000/- TO 25000/-)

Best New Spectacle Frame
(Male/Unisex - Indigenous Segment)

Best New Spectacle Frame
(Female - Indigenous Segment)

INDIVIDUAL SPECTACLE MODELS FROM
INDIAN BRANDS ONLY (RETAIL PRICE < 5000/-)

Sunglasses

Best New Sunglass Model (Luxury Segment)

INDIVIDUAL MODELS (RETAIL PRICE > 25000/-)

Best New Sunglass Model
(Male/Unisex - Premium Segment)

Best New Sunglass Model
(Female - Premium Segment)

INDIVIDUAL MODELS (RETAIL
PRICE 5000/- TO 25000/-)

Best New Sunglass Model
(Male/Unisex - Indegenous Segment)

Best New Sunglass Model
(Female - Indegenous Segment)

INDIVIDUAL SUNGLASS MODELS FROM
INDIA BRANDS ONLY (RETAIL PRICE < 5000/-)

More

Best New Sports Eyewear

SPORTS EYEWEAR

Best New Childrens Eyewear

CHILDREN EYEWEAR

Best New Fashion Eyewear Collection

COMPLETE COLLECTIONS

Ophthalmic Lens

Most Popular Lenses (Progressive)

PROGRESSIVE LENS

Most Popular Lens (Value)

SV OR PROGRESSIVE LENSES OFFERING BEST VALUE
PROPOSITION TO OPTICIAN

Most Popular Lens Coating

VALUE ADDITION COATINGS

Contact Lens

Most Popular Oph.Contact Lens

POWERED CONTACT LENSES

Most Popular Coloured Contact Lens

COLOUR CONTACT LENS

Most Popular CL Solution

MULTI-PURPOSE SOLUTIONS /

ANY OTHER SOLUTION ASSOCIATED WITH CL

Instruments and Equipment

Best Value Enhancer (Retail)

ALL INSTRUMENTS AND EQUIPMENT

USED AT RETAIL OPTICIANS

Best Value Enhancer (Lab)

ALL INSTRUMENTS AND EQUIPMENT
USED AT OPHTHALMIC LABS

Special Awards

Best Optometry or CSR Initiative

ALL INITIATIVES RELATED TO
PROMOTING OPTOMETRY IN INDIA

Best Optometry Institute

COLLEGES AND INSTITUTES REGISTERED IN INDIA

Best Marketing Initiative (Indigenous Brands)

INDIGENOUS BRANDS HAVING RUN PRINT

AND/OR ONLINE CAMPAIGNS THIS YEAR

Special Jury Award

DESERVING INITIATIVE, PRODUCT, SERVICE

THAT MAY NOT HAVE BEEN COVERED ABOVE

UPTO 5 ENTRIES PER CATEGORY WILL BE SHORTLISTED BY
THE VP AWARDS JUDGING PANEL WHICH COMPRISES
KEY PROFESSIONALS
FROM THE EYEWEAR INDUSTRY.

Spectacles

Best New Spectacles Models
(Luxury and Premium Segments)

A) AESTHETICS B) FINISH & COMFORT C) INNOVATION
IN DESIGN D) INNOVATION IN MATERIAL USED

Best New Spectacles Models
(Indigenous Segment)

A) FINISH AND COMFORT B) INNOVATION IN DESIGN
C) VALUE PROPOSITION* D) BRAND PROMOTION INITIATIVES

Sunglasses

Best New Sunglass Model
(Luxury and Premium Segments)

A) AESTHETICS B) FINISH & COMFORT C) INNOVATION
IN DESIGN D) INNOVATION IN MATERIAL USED

Best New Sunglass Models
(Indigenous Segment)

A) FINISH AND COMFORT B) INNOVATION IN DESIGN
C) VALUE PROPOSITION* D) BRAND PROMOTION INITIATIVES

More

Best New Sports Eyewear

A) INNOVATION IN TECHNOLOGY B) AESTHETICS
C) BRAND PROMOTION INITIATIVES

Best New Childrens Eyewear

A) PROTECTIVE FEATURES B) FINISH & COMFORT
C) AESTHETICS B) BRAND PROMOTION INITIATIVES

Best New Fashion Eyewear Collection

A) AESTHETICS B) VARIETY OFFERED
C) VALUE PROPOSITION C) BRAND PROMOTION INITIATIVES

Ophthalmic Lens

Most Popular Lenses (Progressive)

A) LENS QUALITY B) DESIGN FEATURES C) SUPPORT & SERVICE
C) PROMOTION AT CONSUMER LEVEL

Most Popular Lens (Value)

A) LENS QUALITY B) SUPPORT & SERVICE
C) VALUE PROPOSITION*

Most Popular Lens Coating

A) COATING QUALITY B) SUPPORT & SERVICE
C) VALUE PROPOSITION*

Contact Lens

Most Popular Oph.Contact Lens

A) LENS QUALITY B) DESIGN FEATURES C) SUPPORT
& SERVICE D)PROMOTION AT CONSUMER LEVEL

Most Popular Coloured Contact Lens

A) LENS QUALITY B) DESIGN FEATURES
C) PROMOTION AT CONSUMER LEVEL

Most Popular CL Solution

A) MPS QUALITY B) DIFFERENTIATION FACTOR
C) VALUE PROPOSITION*

Instruments and Equipment

Best Value Enhancers (Retail and Lab)

A) UTILTY B) VALUE ENHANCEMENT
C) INNOVATION IN TECHNOLOGY

Special Awards

Best Optometry or CSR Initiative

A) SCALE OF INITIATIVE B) SIGNIFICANCE OF
INITIATIVE C) ALTRUISM

Best Optometry Institute

A) SYLLABUS OFFERED B) NUMBER/QUALITY OF
PASSING STUDENTS C) INFRASTRUCTURE
D) FACULTY QUALIFICATION AND EXPERIENCE

Best Marketing Initiative (Indigenous Brands)

A) INNOVATION IN MARKETING B) AESHETICS C) PROMOTION AT CONSUMER LEVEL

Special Jury Award

A) OUT OF THE BOX INNOVATION ( 1 VOTE PER JURY
MEMBER ) FINAL DECISION BASED ON MAJORITY

    A STEP FORWARD

    FourPlusMedia with its flagship publication VisionPlus and its recently
    launched You&Eye magazine has widely been appreciated for achieving its goal
    of making difference in the optical trade and Industry in India, Middle East
    and South East Asia.

    Moving ahead, FourPlus Media takes yet another step forward with VP Awards.


    BENEFIT TO THE OPTICIANS

    VP Awards gives the opticians in India a voice. It gives them an opportunity to
    vote for products and brands that they feel best reflects that tastes of their
    customers. This after all, is what shapes the sales and profitability of every
    optical retail business, isn't it.

    Besides this, it gives each optician a clearer picture of what the market, as a
    whole, is moving towards. Plan your moves accordingly to align yourself with
    the fast lane in business.


    BENEFIT TO THE BRANDS AND THEIR DISTRIBUTORS

    Get your efforts recognised. As a brand or its distributor it is your vision and
    efforts that moulds the market offerings. You truly believe your products are
    the best, and yes, maybe they are. Now, prove it, with the testimonial and
    acknowledgement from the industry experts.

    Getting through the nomination rounds of VP Awards is a win of sorts in itself,
    as a panel of 7 top industry experts, including 6 leading opticians in the country
    and Mr. Siraj Bolar, head of VisionPlus India, select your product (with physical
    checking of quality and finish) as the top 5 contenders in the category.

    Winners, selected by an online poll by opticians across the country, would
    stand vindicated as truly the top of its class. Empower your customers with this
    achievement to help them in turn sell your products with complete
    confidence that their discerning customers demand.